Everything your agency needs, with AI built in
Your website with hyper-personalised AI itineraries, a Backoffice CRM for your team, and an app for your travelers, all on state-of-the-art AI and machine learning. Real screens from a sample agency; each feature shows the plan it starts in.

A website in your brand, with an AI trip planner built in
Customers plan a hyper-personalised trip on your own domain, by chatting with the AI or filling in a short form, and pay you online. Built on state-of-the-art AI and machine learning, with your name on every page and every email.
- Look as professional as the big online agencies
- Turn visitors into leads at 2am, not just office hours
Your logo, colours and pages on your own domain.
A hyper-personalised day-by-day plan around their dates, budget, group and interests, from a chat or a short form.
Publish your packages, and let customers tailor them with AI.
Deposits and payments go straight to your own Stripe account.
Every message to a customer comes from your agency’s address.
AI chat assistant on your website
A chat bubble on every page that answers questions, suggests packages and hands over to your team.

Connect your own domain yourself
Add your web address in settings; the secure certificate is set up for you.
Themes and your colours
Start from a ready-made theme, then make it yours.


AI that stays with your travelers, before and during the trip
Travelers get answers at any hour and keep their whole trip on their phone, so your team is free for the work that needs a person.
- Fewer “quick question” calls and emails
- Travelers who feel looked after, and come back
Answers questions about the trip and the destination, day or night.
Their itinerary, bookings and updates in one app.
The AI replies to new enquiries on your Facebook and Instagram pages.
Meet customers where they already chat
Your AI answers on Facebook Messenger and Instagram around the clock, suggests your packages and starts a custom plan. Every conversation lands in one inbox for your team.
The AI answers new enquiries 24/7, suggests your packages and starts a custom plan.
DMs to your Instagram page get the same AI answers and land in the same inbox.
A WhatsApp chat button on every page of your website, straight to your team.
The AI chat assistant on every page: plan, browse, ask, or talk to a person.


One Backoffice CRM for every enquiry, customer and booking
Every plan the AI builds lands in your Backoffice CRM as a lead, with the customer, the trip and the budget, ready for your team.
- Nothing slips through the cracks
- Know exactly what to do first every morning
Enquiries, trips and conversations with customers in one place.
Everything you know about a customer, shared with your team.
What needs attention today, and who did what.
Stays, flights and transfers per trip, and who still has to book what.
Passports, visas and tickets kept securely with each customer.
Leads, conversion and revenue over time, exported when you need them.
Tours, departures and group bookings
Run scheduled group tours with dates, seats and bookings next to your custom trips.

Notifications that matter
Late bookings, trips gone quiet and departures under half full, flagged for you.

AI that does the busywork, so your team can sell
Quotes, follow-ups and chasing are drafted by the AI and checked by your people. Nothing goes to a customer without your say.
- Quotes in minutes, not hours
- Every enquiry followed up, without anyone remembering to
A costed quote from the plan, with your markup, in seconds.
Draft replies and timely follow-ups so no lead goes cold.
See which enquiries are most likely to book, first.
The AI keeps unfinished bookings moving until they are done.
Automations designed around how your agency works.
You set the rules
Choose when follow-ups are written, the tone, and quiet hours. Every draft waits for a person.


Built for a team, from solo operator to multi-store
Give every person the right access, and send each new enquiry to someone who is free to take it.
- The right person on every lead
- Owners see everything, agents see their work
Owners, managers and agents each see what they need.
New enquiries go to the agent who is free.

Connected to the way you already book
For agencies with their own systems: link your GDS, book hotels and flights, and connect the tools you already use.
- Book the way you already book
- Build on top of it when you grow
Plans turn into bookings through the GDS you already use.
Book hotels and flights without leaving the platform.
Connected to your CRM, accounting or other systems.
Build on the platform with your own developers.
Payouts you can see
Card payments go through your own Stripe account, with earnings by month and departure.

Up to 40% off until 31 Dec 2026.
Back In 5 is a US and Australian based company.
Let’s start with a conversation
Tell us a little about your agency and how you book today. We’ll come back within one business day with a time for a walkthrough and a setup call.
