End-of-year special: up to 40% off until 31 Dec 2026See plans →
Try any plan free for a month, with no setup or entry fee. Every plan includes your website, Backoffice CRM and the Back In 5 app.
An agency site with booking, built from scratch
1-month free trial on every plan · No setup or entry fee
Small agencies and solo operators starting with AI.
Includes:
Growing agencies, with a team and AI working for them.
Everything in Starter, plus:
Built around your business
Multi-store agencies, tour operators, OTAs.
Everything in Growth, plus:
Every plan already includes your website in your brand. Want a brand-new design, built around your agency? Our team designs and builds a customised Customer Website, from US$2,000.
End-of-year special for partners who join by 31 Dec 2026: 33% off Starter and 40% off Growth, then the struck-through price applies. Every plan starts with a 1-month free trial. No setup or entry fee. Prices in US$, excluding taxes. AI and maps usage runs on your own Google account at Google’s prices. A new customised Customer Website build is optional, from US$2,000 one-off.
Each plan includes everything in the one before it. See what every feature does on the features page.
| Feature | StarterUS$199/mo | GrowthUS$299/mo | EnterpriseLet’s talk |
|---|---|---|---|
| Usage and team | |||
| AI itineraries / day | 30 | 50 | Custom |
| AI itineraries / month | 150 | 500 | Custom |
| Team members | 3 | 10 | Custom |
| Setup or entry fee | None | None | None |
| Your website | |||
| Website in your brand & domain | ✓ | ✓ | ✓ |
| AI trip planner: chat & form | ✓ | ✓ | ✓ |
| Tour packages, AI-customizable | ✓ | ✓ | ✓ |
| Online payments (your Stripe) | ✓ | ✓ | ✓ |
| Emails from your own address | ✓ | ✓ | ✓ |
| For your travelers | |||
| AI trip assistant for travelers | ✓ | ✓ | ✓ |
| Back In 5 app for travelers | ✓ | ✓ | ✓ |
| 24/7 AI chat on Messenger & Instagram | — | ✓ | ✓ |
| Backoffice CRM | |||
| Backoffice CRM & messages | ✓ | ✓ | ✓ |
| Customer profiles & notes | ✓ | ✓ | ✓ |
| Dashboard, alerts & activity log | ✓ | ✓ | ✓ |
| Booking tracker | — | ✓ | ✓ |
| Manage customer documents | — | ✓ | ✓ |
| Charts, insights & exports | — | ✓ | ✓ |
| AI for your agents | |||
| AI cost estimates & quotes | — | ✓ | ✓ |
| AI replies & follow-ups | — | ✓ | ✓ |
| AI lead scoring | — | — | ✓ |
| AI booking chasing | — | — | ✓ |
| Custom AI automations | — | — | ✓ |
| Your team | |||
| Team roles & permissions | — | ✓ | ✓ |
| Auto-assign by availability | — | ✓ | ✓ |
| Connections | |||
| Your GDS linked | — | — | ✓ |
| Hotel & flight booking | — | — | ✓ |
| Custom integrations | — | — | ✓ |
| API access | — | — | ✓ |
| Support | |||
| Support | Priority | Priority | |
Your own numbers: we don’t promise a number of bookings. No setup fee and the first month is free; AI and maps usage on your Google account is extra.
Starter is US$199 a month (normally US$299) and Growth is US$299 a month (normally US$499) for partners who join by 31 Dec 2026. Enterprise is priced with you. Every plan starts with a 1-month free trial, with no setup or entry fee. A new customised Customer Website build is optional, from US$2,000 one-off. Prices are in US$ and exclude taxes.
No setup fee and no entry fee, on every plan, and your first month is free. Getting you live in your brand is included: your website on your own domain, your packages, payments on your own Stripe, emails from your own address, your team and training.
Yes. Every plan already includes your website in your brand. If you want a brand-new, customised Customer Website designed and built around your agency, that is a one-off project from US$2,000.
Partners who join by 31 Dec 2026 get 33% off Starter and 40% off Growth. After that, the regular price shown struck through applies.
Starter suits small agencies and solo operators starting with AI. Growth suits growing agencies with a team, adding AI quotes, follow-ups, Messenger and Instagram chat, roles and auto-assign. Enterprise is for multi-store agencies, tour operators and OTAs that need their GDS linked, hotel and flight booking, custom automations or API access.
Each trip plan the AI builds counts as one AI itinerary. Starter includes 30 a day and 150 a month, Growth 50 a day and 500 a month, and Enterprise is set with you.
Upgrades apply straight away. Downgrades and cancellations apply at the end of your billing period.
Back In 5 is a US and Australian based company.
Tell us a little about your agency and how you book today. We’ll come back within one business day with a time for a walkthrough and a setup call.
